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Annual Report

2024 Key Moments

For more than 80 years, Blue Cross has evolved to serve our customers and the market effectively. In a year marked by economic and geopolitical challenges, we remained committed to delivering exceptional service. Our key initiatives enhanced efficiency and agility, reinforcing our position and driving our growth and performance goals.

Putting People: The Heart of Our Actions

Flagship Projects Driving Our Digital Transformation

As a forward-thinking organization, we continuously innovate to strengthen our strategic position in the market.

Here are some of our key initiatives in 2024:

  • Innovative Travel Solutions: Expanding beyond our traditional distribution channels, Blue Cross has formed strategic partnerships with major online travel players accelerating our transformation in the travel industry.
  • New Customer Space: Launching a new Customer Space on our website, designed to provide a seamless, personalized experience.
  • Optimized Customer File Management: Implementing a new system to improve efficiency, security, and overall customer experience.
  • AI-Powered Claims Analysis: Combining human expertise with generative AI to optimize internal claim processing. Our analysts play an essential role in ensuring precise and efficient case handling, reducing processing times and enhancing customer satisfaction.
     

Years of investment in innovation have also allowed us to commercialize some of our solutions, creating new growth opportunities while delivering value to other businesses.

Our Culture: A Distinctive Strength

At Québec Blue Cross, we prioritize employee well-being by offering benefits that support both professional and personal growth.

  • Enhanced Vacation Policy: Employees now receive vacation time starting in their first year of employment.
  • Comprehensive Support: Our new Employee and Family Assistance Program (EFAP), provides free, 24/7 access to support, resources, and expert guidance on work-life balance and everyday challenges.
     

Our employees’ commitment drives an exceptional customer experience—ensuring accessibility, attentive service, and expertise across all channels.